G-P Gia™ Product Launch | G-P
Hiring globally exploded during the pandemic — but there are hundreds of thousands of laws, rules, and entity requirements in each individual country and in all 50 US states that can become very costly if done incorrectly. Since starting the employer of record model, G-P has helped thousands of companies hire the right person no matter where they live. But, compliance still takes a large amount of time and effort that slows down the real work of an HR team. G-P knew there had to be a better, more accurate way to handle compliance in less time. Enter G-P Gia™, an agentic AI HR compliance platform that takes care of the complex compliance paperwork in minutes instead of months — freeing HR teams to focus on the people work instead of the paperwork.
Role: Head of Creative
Design Director: Laura Swiatkowski
Copy Director: Nancy Strange
Senior Producer: Caydie McCumber
Photographer: Amy Lombard
Video/Animation: Jorge Bailey, Bonfire Labs
HR is not for the weak.
HR has to be versed in employment law, company policies, strategy, and so much more. It can be overwhelming for even the most seasoned HR leader. And many leaders are tasked with doing more with less (and less).
When they look for help, our competition likes to yell at them. They make all this noise so no one looks at what they’ve built. And what they’ve built only gives directions. Gia gives HR a hand.
We’re AI when you want it and people when you need it. We’ve built the best platform with the smartest AI for global HR because we don’t just want to speed them up, we want to ensure they’re never slowed down.
AI Can’t People
Manifesto:
Design
The photography was key in bringing this campaign to life. Photographer Amy Lombard’s unique style was the perfect answer to humanizing HR.
Photography
Campaign Video
Events and Content
We brought the campaign to life across our channels. For events we showed attendees exactly what Gia can do. Social, web, and content gave us the opportunity to dive deeper into what makes Gia such a revolutionary product.
These are just a few examples of the dozens of pieces of channel-specific content we created within a matter of weeks.
