NorCal Toyota

A car ad that's snarky, weird, and uses kinetic type? My lady copywriter bucket list got a big checkmark for this campaign. We created four spots in both English and Spanish, and a slew of emails and banner ads for a budget of $75K. It was so successful, the eight day media buy was extended by a full week. Plus, I got to hear Duane Kuiper (CSN Bay Area announcer for the Giants) read my copy live on the air. All-in-all, not a bad day at the office.

Role: Copywriter

CCO: Rob Bagot

Art Director: James Segura

Translation: Maribel Orozco